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Americanas is one of the leaders in retail and e-commerce in Brazil. Founded in 1929 and with the motto “Everything. Anytime. Anywhere,” it’s a strong competitor to Amazon and Mercado Libre in the country and serves all Brazilians with more than 1,700 physical stores and deliveries from purchases made in its online store.
Some of my main duties at Americanas as a Web Writer on the Strategic Content Team (Americanas, Submarino, Shoptime) were:
During the months I collaborated with Americanas, I had the opportunity to participate in significant launches of category pages for both the B2C and B2B audiences, which brought more than just a simple catalog.
Some characteristics of these category pages include:
Google Docs, Google Analytics, Google Search Console, Semrush, Figma, Office 365, Excel, Word, PowerPoint, Microsoft Teams, Meta Workplace, Zoom
Copywriting, Content Writing, Content Management, Content Strategy, Blogging, UX, SEO, Web Analytics, E-Commerce Marketing, Project Management
